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Get To Know More About The Business!

Holliewood Brows & Beauty is here to serve the Grand Strand offering Nano Brows, Lash Line Enhancement, Scalp Micropigmentation, and Magnetic Brow Tattoo Removal, and Professional Teeth Whitening. 

Holliewood Brows & Beauty was established in 2020 and is operated by husband and wife duo, Hollie and Cole Vatcher. We are fully permitted by the Brunswick County Health Department and our technicians have been trained and certified by some of the top permanent makeup artists in the country.

We strive to offer luxury services in the upmost luxurious way! Our clients are met with professionalism and respect as soon as they step foot in the door and we aim to make sure they leave satisfied at the very least.




Let's Meet Your Business Owner, PMU Master Artist, & Trainer - Hollie!


Owner of Holliewood Brows & Beauty, Hollie, is an award winning makeup artist and a North Carolina and South Carolina state licensed esthetician with multiple certifications in microblading, powder brows, nano brows, brow tattoo removal, and lash line enhancement. She received her esthetician certification from Strand College of Hair Design in Myrtle Beach, SC in July 2019.


Prior to receiving her permanent makeup certifications, she focused on her makeup artistry and competed in a special effects makeup competition at the Premiere Orlando beauty show in Orlando, FL in June 2019 where she placed 1st overall against both students and professionals. She also competed in the ACSP South Carolina state cosmetology competition in 2019 where she placed 1st overall in the Women's Evening Makeup competition.

Hollie has always had a passion for brows and has wanted to offer permanent makeup as a service since before she started esthetician school. She hopes to learn and grow with her clients as time goes by and will one day open a large studio where she will offer more services and also train other aspiring technicians on permanent makeup services!


Let's Meet Your Business Owner & Office Manager - Cole!


Owner of Holliewood Brows & Beauty and Hollie's Husband! In July 2022 Cole received extensive training in Scalp Micropigmentation by one of the leading SMP artists on the east coast, Enoch with Scalp Carolinas in Charlotte, NC. His background doesn't particularly come from tattooing or body modification, but Enoch was impressed to see how quickly he picked up on the technical skills of tattooing from the very first day of his training. 

Cole has worked in various career trades including retail, property preservation, and day trading in the stock market which he actively continues when he's not in the studio. He was born and raised in San Diego, California and relocated to South Carolina in his later high school years. Bonus points if you are a fan of the Los Angeles Chargers! 

Cole has offered a multitude of services here at Holliewood Brows & Beauty, but really enjoys the business side of things which helps to keep us running smoothly. He is our social media manager, content creator, customer service representative, back office coordinator, and office manager. If you ever need questions answered or assistance with booking an appointment, he's your guy! 


Let's Meet Your Esthetician and Apprenticing PMU Artist - Maya!


Maya has been a South Carolina and North Carolina state licensed esthetician since 2022 after attending the esthetics program at Horry Georgetown Technical College. Formally an employee with Ulta, she is a Master Benefit Brow Artist specializing in all things brows - lamination, waxing, shaping, tinting, and threading! She joined Holliewood Brows & Beauty in June of 2024 after taking a Beginner's Nano Brows training with Hollie in March of 2024.

Hollie saw amazing potential in Maya while she was taking her training and she had no doubt that she would fit in well at HB&B. Her brow talent comes naturally to her and she wants nothing more than for her clients to be obsessed with their brows whether they're tinted or tattooed. 

Here at HB&B Maya is offering all of her esthetics services including brow waxing, tinting, lamination, threading, facial waxing, facial threading, lash lifts, and lash tints. She is also apprenticing under Hollie for permanent makeup services including Nano Brows and Lash Line Enhancement. 

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