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What is professional Teeth Whitening? 


Teeth whitening involves applying hydrogen peroxide or carbamide peroxide-based gel to the surfaces of stained teeth. The bleach breaks up the stains, making the color less concentrated, and resulting in brighter, whiter teeth.

We use professional grade products that are FDA approved and compliant along with professional equipment to ensure that your teeth whitening experience is not only safe, but effective. 

Your teeth whitening results can last for 6 months - 1 year after only one session and you can expect to see your smile whiten 4 shades or more after every session. The level of whitening shades will vary per person depending on diet and their personal dental hygiene. 

It is important to note that only the front 8-10 top and bottom teeth that are most visible when smiling will be treated. It is not possible and potentially unsafe for teeth further back in the mouth to be whitened as we are unable to properly apply the protective gingival barrier to the surrounding gums; therefore, your gums can be burned by the whitening solution once it is activated by the LED whitening light. 

Teeth whitening is not regulated by the North Carolina dental board; therefore, training and certifications are not required in order for a professional or non-professional to offer the service. Holliewood Brows & Beauty takes great care when it comes to the services that we offer for our clients; therefore, our staff is fully trained and certified and we are very selective when it comes to the products that we use on our clients. You are in great hands! 

How do you do it? 


Each teeth whitening session will take about 60 minutes to complete. 

We will have you fill out a client consent form upon arrival and a brief consultation will take place to make sure you are a good candidate for the service. 

We will bring you back to our teeth whitening room and our teeth whitening specialist will first determine what your starting tooth shade is using a professional shade guide. Before photos will be taken at this time to document your result. 

A disposable cheek retractor will be inserted inside of your cheeks to allow for your teeth to be fully visible. Don't worry, this is yours to keep or we will dispose of it after your session has completed. A dental cotton roll will be placed in between your teeth for you to bit on which will help to prevent uneven whitening if you have an under or overbite. We will also attach a dental bib loosely around your neck just in case you begin to salivate during the service. 

Our teeth whitening specialist will clean off the surface of your teeth using a disposable dental wipe and a gingival barrier gel will be applied to your gums around the perimeter of your teeth. Our professional LED light will be placed in front of your teeth for approximately 30-45 seconds to allow the gel to cure and harden. 

After the gel has cured, the teeth whitening solution will be evenly applied on to all front teeth using a disposable applicator. The LED light will be placed back in front of your teeth and the light will activate the whitening solution for 20 minutes. After 20 minutes, the whitening solution will be removed and a new coat of whitening solution will be applied. The LED light will be turned back on for another 20 minutes. We will repeat the last step one more time.


After the whitening has completed, the whitening solution and the gingival barrier will be removed. You will be provided with a bottle of water to rinse and we will determine what your new tooth shade is! 

Where do I go for this service? 

Holliewood Brows & Beauty in Calabash, NC!


Gone are the days where you can only get professional teeth whitening at a dental office. Not only is a dental office uncomfortable and anxiety inducing for some, but teeth whitening in a dental office is expensive. 

We are able to offer professional teeth whitening in the comfort of our studio. 


Our teeth whitening room is suited for ultimate comfort and relaxation! You will be seated in a massaging reclining chair, we have a tv for entertainment, you can listen to music if you prefer, or you are more than welcome to take a nap.  

We don't have a lot of overhead cost being that we are not a medical practice; therefore, we are able to keep the cost of our professional teeth whitening services much lower than what you would be charged at the dentist. 

Am I a good candidate? 

Most people will be considered a good candidate for the service; however, there are some contraindications that can unfortunately prevent you from booking: 

  • If you are pregnant or breastfeeding 

  • If you are under the age of 16

  • If you are over the age of 16 and under the age of 18, you will need a legal parent or guardian to accompany you to your appointment

  • If you have braces

  • If you have had your braces taken off with 6 months of your teeth whitening appointment, we will need to use a lesser strength teeth whitening solution which may result with a less than impressive result 

  • If you have gum disease 

  • If you have tooth decay 

  • If you have sever gum recession 

  • If you experience tooth hypersensitivity to hot or cold temperatures 

  • If you have a severe, persistent, and / or throbbing toothache 

  • If you experience tooth hypersensitivity to the pressure of chewing or biting 

  • If you have swelling in your cheeks or face 

  • If you have tender and / or swollen lymph nodes under your jaw and / or in your neck

  • If you have a sudden rush of foul smelling breath and / or a foul taste 

  • If you have a sudden taste of unexplained salt in your saliva 

  • If you have difficulty swallowing or breathing 

  • If you don't maintain a good dental hygiene by not brushing your teeth and flossing twice a day 

  • If you smoke and you are unable to discontinue smoking for at least 48 hours after your teeth whitening service 

How do I prepare for my appointment? 


Thank you for asking! We want to make sure that we can produce the best possible whitening result as possible. You can help us out with that by arriving to your appointment with a clean mouth and teeth. You are welcome to brush your teeth gently right before your appointment. 

It is important that you do not drink or eat anything that has strong dyes or chemicals 24 hours before your appointment. Some examples would be: Red wine, pasta sauce, pizza, berries, red meat, soy sauce, coffee, tea, soft drinks, and fruit juices.

What do I need to avoid after my appointment? 

It is important that you do not drink or eat anything that has strong dyes or chemicals 48 hours after your appointment. Some examples would be: Red wine, pasta sauce, pizza, berries, red meat, soy sauce, coffee, tea, soft drinks, and fruit juices.

Be sure to only use white or colorless tooth paste and mouthwash. 

If you smoke, you will need to avoid smoking for at least 48 hours after your teeth whitening appointment. 

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