top of page


What is teeth whitening?

Teeth whitening involves applying hydrogen peroxide or carbamide peroxide-based gel to the surfaces of stained teeth. The bleach breaks up the stains, making the color less concentrated, and resulting in brighter, whiter teeth.

We use professional grade products that are FDA approved and compliant along with professional equipment to ensure that your teeth whitening experience is not only safe, but effective. 

Your teeth whitening results can last for 6 months - 1 year after only one session and you can expect to see your smile whiten 4 shades or more after every session. The level of whitening shades will vary per person depending on diet and their personal dental hygiene. 

It is important to note that only the front 8-10 top and bottom teeth that are most visible when smiling will be treated.

It is not possible and potentially unsafe for teeth further back in the mouth to be whitened as we are unable to properly apply the protective gingival barrier to the surrounding gums; therefore, your gums can be burned by the whitening solution once it is activated by the LED whitening light.


Teeth whitening is not regulated by the North Carolina dental board; therefore, training and certifications are not required in order for a professional or non-professional to offer the service. Holliewood Brows & Beauty takes great care when it comes to the services that we offer for our clients; therefore, our staff is fully trained and certified and we are very selective when it comes to the products that we use on our clients. You are in great hands! 


This service is performed by Cole

How is it done?

  1. Each teeth whitening session will take anywhere from 40-60 minutes to complete depending on which service you choose.

  2. We will have you fill out a client consent form upon arrival and a brief consultation will take place to make sure you are a good candidate for the service. 

  3. We will bring you back to our teeth whitening room and our teeth whitening specialist will first determine what your starting tooth shade is using a professional shade guide. Before photos will be taken at this time to document your result. 

  4. A disposable cheek retractor will be inserted inside of your cheeks to allow for your teeth to be fully visible. Don't worry, this is yours to keep or we will dispose of it after your session has completed. A dental cotton roll will be placed in between your teeth for you to bit on which will help to prevent uneven whitening if you have an under or overbite. We will also attach a dental bib loosely around your neck just in case you begin to salivate during the service.

  5. Our teeth whitening specialist will clean off the surface of your teeth using a disposable dental wipe and a gingival barrier gel will be applied to your gums around the perimeter of your teeth. Our professional LED light will be placed in front of your teeth for approximately 30-45 seconds to allow the gel to cure and harden. 

  6. After the gel has cured, the teeth whitening solution will be evenly applied onto all front teeth using a disposable applicator. The LED light will be placed back in front of your teeth and the light will activate the whitening solution for 20 minutes. After 20 minutes, the whitening solution will be removed and a new coat of whitening solution will be applied. These steps will be repeated 2-3 more times depending on the service that you booked.

  7. After the whitening has completed, the whitening solution and the gingival barrier will be removed. You will be provided with a bottle of water to rinse and we will determine what your new tooth shade is! 

What is the difference between the 3 types of teeth whitening you offer?

Extreme Teeth Whitening:

Our strongest percentage of professional dental grade whitening gel (38%) is used. Your teeth will get whiter, whiter faster, and your results will last longer. Your whitening time under the LED blue light is only 40 minutes. We do not recommend this option if you have severe tooth or gum sensitivity.

60 Minute Teeth Whitening:

We use a professional dental grade whitening gel (25%) that gets your teeth whiter with a lower sensitivity risk. This whitening gel still targets through to deeper intrinsic stains in the enamel. Your whitening time under the LED blue light is 60 minutes.

40 Minute Teeth Whitening:

We use a professional dental grade whitening gel of either a lower percentage HP (hydrogen peroxide) or a higher percentage (carbamide peroxide). You will still get great results as the surface layer stains will be lifted, you might just need another session sooner. This service type is best for those with minor tooth or gum sensitivity.

Am I a good candidate?

You are not considered a good candidate for teeth whitening if: 

  • You are under the age of 16

  • You currently experience or are prone to tooth and gum sensitivity

  • You have receding gums 

  • Signs of decay or worn enamel

  • Those who are suffering from periodontal disease

  • Those who are suffering from oral cancer

  • If you have had recent oral surgeries or procedures

  • If you have not had a checkup with your dentist in the last 2 years

  • If you have braces 

Can I get my teeth whitened if I have veneers, crowns, or dental bridges?

Yes; however, it is important to note that only extrinsic stains can be removed. They will not whiten past their original shade when they were first created. Any surrounding natural teeth will likely whiten more and will likely look brighter potentially leading to an uneven result. 

When can I come back for another session?

We recommend waiting at least 90 days in between each teeth whitening session to avoid stripping your enamel and causing an increase in teeth or gum sensitivity.

How much does it cost?

Extreme Teeth Whitening: $250

60 Minute Teeth Whitening: $200

40 Minute Teeth Whitening: $175

bottom of page