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What is Microblading? 


Microblading is done by using a handheld instrument with a small blade filled with fine needles that deposit pigment into the epidermis layer of the skin. The microblading technician will use the tool to create small hair-like strokes in the brow to fill in areas that may be naturally sparse. The pigment or ink is packed into each hair stroke during the "pigment mask" stage to ensure that enough pigment is meeting the basal membrane that sits between the dermis and the epidermis. Microblading strokes that are placed properly should last over a year and the pigment should maintain it's intended color and tone without blurring or turning grey/blue like you may experience with a traditional permanent makeup machine. Microblading IS NOT permanent. Since the pigment stays above the dermis layer of the skin, it will gradually lighten as your skin cells shed. 

Microblading is only recommended for people with the following qualities:

  • Normal to dry skin (not oily)

  • Healthy skin with minimal fine lines and wrinkles, sun damage, and texture

  • Normal to thicker skin above the brow bone 

  • A moderate amount of natural brow hair that grows evenly throughout the brows


You should expect microblading strokes to last from 1-3 years depending on the individual client and skin type. You should expect to schedule an annual touch up service to prolong the application. 

Is Microblading painful? 

The degree of discomfort may depend on several factors such as if you decide against using numbing solution, the location of the application, and your personal pain tolerance. A numbing cream can be applied at the beginning of the service before the mapping process at your request. You may feel slight scratching during the first part of the application. After the first pass of hair strokes have been completed, a second numbing solution will be applied directly onto the freshly applied hair strokes that will allow the numbing solution to penetrate the skin even further and at this time, you should have little to no discomfort. 

Who should avoid Microblading? 


  • If you are currently pregnant, plan to be pregnant within 6-8 weeks after your initial session, and / or currently breastfeeding

  • Those who are prone to keloids or post-inflammatory hypo-pigmentation

  • If you have uncontrolled high or low blood pressure 

  • If you are diabetic 

  • If you are immunocompromised or have been diagnosed with an autoimmune disorder

  • Those who have a transmittable blood disease such as HIV or hepatitis

  • Those who have recently had any form of Botox or filler in or around the brow area. Please wait at least 4 weeks after you have received injections if you are considering microblading. Please wait at least 4 weeks if you have or will having microblading done and you are considering receiving injections. 

  • Those who are undergoing chemotherapy 

  • Those who are currently using Accutane or oral and topical Retinol products. You must no longer be on Accutane for at least 1 year prior to your brow procedure, oral Retinol products must be discontinued for at least 6 months prior to your brow procedure and topical Retinol products must be discontinued for at least 6 weeks prior to your brow procedure.

  • If you have hyper/hypothyroidism and are currently taking thyroid medications - Thyroid medications may cause a chemical imbalance in the skin and it might be more difficult for the skin to retain pigment. You CAN continue to book your microblading service as long as you are aware, there is a chance of your results fading faster and you might require more than one touch up.

  • If you have any kind of skin condition on or near your eyebrows - eczema, shingles, rashes, etc. 

  • If you suffer from hyperhidrosis (overproduction of sweat) or seborrhea (overproduction of oil)

  • Those with a dark pre-existing eyebrow tattoo or permanent makeup. The tattoo or permanent makeup must be light enough to allow hair strokes to be drawn. We will determine if you are a good candidate for this procedure during the initial consultation. 

  • Those with allergies to alcohol or numbing agents (lidocaine, prilocaine, benzocaine, tetracaine or epinephrine)

  • Anyone under the age of 18

* We reserve the right to refuse service to anyone who we deem not suitable for this procedure or for any other reason. Our brow technicians make the decision to microblade an individual based on their own discretion. *



I am pregnant and / or breastfeeding, am I a candidate? 


It is under the discretion of Holliewood Brows & Beauty Studio that we are not comfortable providing any permanent makeup procedures on someone who may be or is pregnant and / or breastfeeding. There is not enough research on the side effects of microblading / microshading and the products that are used to deem the procedure 100% safe for mother and baby. 

Do I need to book a consultation prior to my initial brow service? 

We highly recommend for you took book a consultation prior to your brow service. During your consultation, we will go over your desired brow shape, color, and we will determine the method of service that will best suit you. We will do a full brow mapping and we will use a brow pencil to create an example of the shape that we will create during your brow service.


If you are unable to book a consultation on a separate date prior to your initial brow service, please contact Holliewood Brows & Beauty either by phone (text only), email, or Instagram (@holliewoodbrows) and send us a recent photo of your brows. After we receive your photo(s) and a brief description of what you would like done with your current brows, we will have a better idea of what we will need to do to achieve your request.

What are the pre-care Instructions I should follow? 

  • DO NOT take Aspirin, Niacin, Vitamin E or Ibuprofen 24 hours before your service 

  • DO NOT drink coffee, alcohol, or energy drinks on the day of your service 

  • DO NOT tan or sunbathe at least 3 days before your service. We WILL NOT microblade or microshade on skin that is sunburned, peeling, or blistered due to sun exposure

  • DO NOT wax your eyebrows less than 3 days before your service

  • DO NOT get a chemical peel, dermabrasion, mesotherapy or any other intense facial treatments less than 2-3 weeks before your service 

  • If you tint your eyebrows, please tint them at least 24 hours before your service 

  • We recommend to wash your hair the day before your service. You will not able to have direct contact with water for at least 7 days after your service to promote the best healing possible

What can I expect during my appointment?


A typical microblading procedure will take 2-3 hours to complete. 


  • We will begin the service by filling out and reviewing client consent forms

  • We will discuss your healing expectations and go over your aftercare instructions where you will be provided with your aftercare kit

  • We will go back to the service room and begin with a consultation to discuss your desired results, look at inspo photos, and I will have you lay down on the table so I can take a good look at your brows under professional lighting

  • While you're laying down, I will take before photos and videos upon consent

  • Your brow area will be sanitized with a medical grade alcohol prep pad

  • I will map your brow shape using pre-inked string and a soft pencil

  • I will ask you to sit up so I can review the shape that I created and continue to map the shape using measuring rulers, mapping string, and a pencil

  • We will both look at your new brow shape in the mirror and make any changes necessary 

  • Once we're both happy with the shape, you will lay down on the service table while I prep the tools that I will be using during the service and we will choose your pigment color

  • I will remove any stray hairs that are outside of the mapped shape using a brow razor

  • The procedure will begin with the first "pass" of microbladed strokes throughout the entire brow where I will be using a handheld blade made up of a row of needles that is dipped in to pigment and lightly cut in to the skin in a designated pattern to create hair-like strokes

  • Your brow will be covered with pigment using a disposable lip wand to allow the skin to absorb more color

  • The pigment will be removed and numbing gel will be applied over the brow for approximately 1 minute 

  • The numbing is removed and a second "pass" of microbladed strokes is performed where the microblade inserts pigment inside of the same strokes created during the first pass to add more definition 

  • For Microblading, you can expect to go through approximately 2 "passes" before the brows are complete (some people may require more or less)

  • I will take your after photos and videos and sit you up to double check pigment saturation and symmetry

  • When I am 100% satisfied with your results, I finally reveal to you, your new Holliewood Brows!


What should I do or know after my appointment? 


  • DO NOT get your brows wet for the 7 days post service. Be very careful when showering and washing your face. If you do get your brows wet, gently pat them dry with a clean cloth.

  • DO NOT do any strenuous exercising for the 14 days post service. The salt in your sweat will break down the fresh pigment and cause premature fading

  • DO NOT fully immerse your face in water, use a sauna, or sunbathe for the first 14 days post service 

  • DO NOT put makeup directly on the brows for the 14 days post service 

  • DO NOT apply or use any product in or around the brow area that was not provided in your aftercare kit such as your healing ointment for 14 days post service. This includes facial cleansers, all forms of makeup, moisturizers, oils, serums, healing ointment that was not provided in your kit, Vaseline, Aquaphor, sunscreen, etc. 

  • DO NOT pick at or rub your brows while they are healing! Picking at your brows may result in loss of pigment and will compromise the overall result of the application

  • ​Days 1-5: Your brows will appear red, dark, thick, and bold. 

  • Days 6-10: Your brows will begin to flake, become itchy, and some parts of the brow will appear light when the flaking has begun to shed.

  • Days 10-25: The pigment in your brows will start to return and may only appear slightly patchy.

  • Days 25-42: You have already had or you are about to have your touch up.

  • Days 42-365: Your brows should be beautiful and should last at least 1 year before your next touch up (Retention will vary per person and is not guaranteed).

  • What is your recommended aftercare?

  • Right after the procedure, you will blot your brows with a dry cotton pad that is provided in your aftercare kit. You will blot your brows every 10-15 minutes from an hour to soak up drainage, lymphatic fluid, and oils.

  • Before bed on night 1 of your procedure, wash your hands with soap and warm water and pump 2 pumps of Holliewood Brow Soap (provided in kit) in your hands with cool water. Gently wash your brows using your fingertips in a swiping motion following the direction of your brow hair. Do not scrub. Rinse the soap away from your brows with cool water. Allow the brows to dry and apply a rice grain amount of the After Inked ointment (provided in kit) to each brow using a cotton swab or clean finger. 

  • You will wash your brows and apply ointment for 8-10 days morning and night. 

  • Do not wash your brows and apply ointment more than the instructed amount or longer than the instructed period of time. You should have enough soap and ointment that will last for use after your touch up session.

  • For 2 weeks after your session, be sure to avoid: Getting brows wet other than when cleansing, working out, swimming, saunas, hot tubs, long showers, brow makeup, facial services, direct sun exposure to the face, tanning beds, waxing or plucking brow hair, and picking at or scratching brows.

Is a secondary touch up necessary and how much will it cost? 

YES! A touch up session after 6-8 weeks is necessary as everyone heals differently and outcome will vary. Certain areas may not pick up during first session and will need to be refilled.  Pigment color may need to be adjusted, brow thickness and more strokes can be added. Those with oily skin often require a deeper shade during the touch up session as the oils tend to lighten the pigment. Most importantly, your touch up session is when we refine your brows to ensure it looks perfect and retains the color for the whole year!

Your touch up MUST be scheduled between 6-8 weeks after your initial service (no later than 12 weeks). If for some reason you are unable to schedule your touch up during the requested time frame, you will be charged a $30.00 late booking fee as more work will most likely need to be done to ensure your brows will last as long as expected. A 6-8 Week Holliewood Brow Touch Up will be available for you to book no later than 20 WEEKS after your initial session.

***If you DO NOT schedule a $75.00 6-8 week touch up appointment for any reason after your initial session within the time parameters as stated above, you will be required to book as a new client at full price if you choose to have your brows done at Holliewood Brows & Beauty in the future.***

All new Holliewood Brow clients must book ONE 6-8 week touch up for a $75.00 fee following your initial service. In some cases, additional touch ups are necessary and may be booked on a case by case basis at a rate decided upon by Hollie with Holliewood Brows & Beauty and the client.

Is an annual touch up necessary and how much will it cost?

YES! Luckily, microblading and powder brows are a very low maintenance procedure; however, we do want to see you at least once per year after your initial brow service. At your annual touch up, we will go over the already established microblading strokes and / or powder shading with more pigment and we will make any changes, corrections, or additions that we agree is necessary. 

10-24 months after last touch up: $250.00 

24 + months after last touch up: $425-475.00 (MUST BOOK AS NEW CLIENT)

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