Lash Line Enhancement

What is Lash Line Enhancement?

The lash line enhancement procedure involves tattooing pigment in between the lashes as opposed to a line on top of the lashes like a traditional eye-liner. It gives the illusion of fuller thicker lashes and adds a beautiful contrast right next to the eye. The best part is, when you aren’t wearing any makeup, it doesn’t look like you are wearing eyeliner. Colors are customized for each client based on desired effect. Results can last up to three years, however, an annual touch-up is highly recommended in order to keep your liner fresh, and ensure the pigment density is retained.

***Holliewood Brows & Beauty will only tattoo the top / upper lash line at this time***

Is Lash Line Enhancement painful?

The degree of discomfort felt during the procedure varies from person to person. A topical numbing cream is applied at the beginning of the service before we begin to minimize your discomfort. After the first pass is completed, a stronger secondary numbing gel is applied directly to your lash line. You may feel slight scratching during the first part of the application, some may experience an itchy feeling from the vibration of the tattoo machine, and slight dryness while the lash line is exposed while being tattooed.

Who should avoid Lash Line Enhancement?

If you are currently pregnant, plan to be pregnant within 6-8 weeks after your initial session, and / or currently breastfeeding
Those who are prone to keloids or post-inflammatory hypo-pigmentation
If you have uncontrolled high or low blood pressure
If you are diabetic
If you have glaucoma, corneal disease, or any other diagnosed eye condition
If you have had a recent blepharoplasty surgery or an other eye surgery / procedure within the last year
If you are immunocompromised or have been diagnosed with an autoimmune disorder
Those who have a transmittable blood disease such as HIV or hepatitis
Those who are undergoing chemotherapy or have had chemotherapy treatments within the last year
Those who are currently using Accutane or oral and topical Retinol products. You must no longer be on Accutane for at least 1 year prior to your procedure, oral Retinol products must be discontinued for at least 6 months prior to your procedure and topical Retinol products must be discontinued for at least 2 weeks prior to your procedure.

If you have hyper/hypothyroidism and are currently taking thyroid medications - Thyroid medications may cause a chemical imbalance in the skin and it might be more difficult for the skin to retain pigment. You CAN continue to book your Lash Line Enhancement service as long as you are aware, there is a chance of your results fading faster and you might require more than one touch up.

If you have any kind of skin condition in or around the eye area
If you have any kind of irritation in or around the eye area (sty, conjunctivitis, inflammation, pain, swelling, etc.)
If you suffer from hyperhidrosis (overproduction of sweat) or seborrhea (overproduction of oil)

Discontinue the use of ALL EYELASH GROWTH ENHANCEMENT PRODUCTS, such as Latisse for at least 30 DAYS prior to your appointment. Prescription and over-the-counter brand lash enhancement products cause inflammation to the eyelid and lash line which is not recommended when receiving eyeliner tattooing.

Please be sure to remove any LASH EXTENSIONS prior to procedure. They may not be worn during the procedure. It is recommended that you have any lash extensions removed at least ONE WEEK PRIOR to your appointment to avoid any possible reaction to the removal solution. It is best to AVOID any lash extensions until the procedure is complete, along with the Touch Up. You will have to wait at least 14 days post procedure to have lash extensions reapplied.

Those with a dark pre-existing eyeliner or lash line enhancement tattoo. At this time, we will not work over pre-existing tattoos on the eyes.
Those with allergies to numbing agents (lidocaine, prilocaine, benzocaine, tetracaine or epinephrine)
Anyone under the age of 18

* We reserve the right to refuse service to anyone who we deem not suitable for this procedure or for any other reason. Our technicians make the decision to service an individual based on their own discretion. *

I am pregnant and / or breastfeeding, am I a candidate?

It is under the discretion of Holliewood Brows & Beauty Studio that we are not comfortable providing any permanent makeup procedures on someone who may be or is pregnant and / or breastfeeding. There is not enough research on the side effects of permanent makeup tattooing and the products that are used to deem the procedure 100% safe for mother and baby.

Do I need to book a consultation prior to my initial Lash Line Enhancement service?

A consultation for Lash Line Enhancement is not required. An in office consultation is available to those that would like to meet in person prior to booking an appointment for service.

What are the pre-care Instructions I should follow?

Do not work out 24 hours before procedure.
No alcohol or caffeine 24 hours before procedure.
Do not take Aspirin, Niacin, Vitamin E or Advil/Ibuprofen 48 hours before procedure.
Avoid Fish Oil, Prenatal Vitamins, Nutritional Shakes (Shakeology, etc), and "Hair, Skin, & Nail" supplements two weeks prior to procedure.

Discontinue the use of ALL EYELASH GROWTH ENHANCEMENT PRODUCTS, such as Latisse for at least 30 DAYS prior to your appointment. Prescription and over-the-counter brand lash enhancement products cause inflammation to the eyelid and lash line which is not recommended when receiving eyeliner tattooing.

Please be sure to remove any LASH EXTENSIONS prior to procedure. They may not be worn during the procedure. It is recommended that you have any lash extensions removed at least ONE WEEK PRIOR to your appointment to avoid any possible reaction to the removal solution. It is best to AVOID any lash extensions until the procedure is complete, along with the Touch Up. You will have to wait at least 14 days post procedure to have lash extensions reapplied.

DO NOT tint or perm your lashes within 48 hours of your appointment. You will have to wait at least 14 days post procedure to tint or perm lashes.

Contact lenses must be removed before the procedure.
Please Note: You will be more sensitive during your menstrual cycle. These Pre-Care instructions are designed to limit bleeding and skin sensitivities during the service. Excessive bleeding during the procedure will dilute the pigment and can lead to poor results!

What can I expect during my appointment?

A typical Lash Line Enhancement procedure will take 1-2 hours to complete.

We will begin the service by filling out and reviewing client consent forms
We will discuss your healing expectations and go over your aftercare instructions where you will be provided with your aftercare kit
We will go back to the service room and begin with a consultation to discuss your desired results
While you're laying down, I will take before photos and videos upon consent
With your eyes closed, the eye area will be cleansed with an anti-microbial soap
A this point, your eyes will need to remain closed until after the second pass has been completed
A topical anesthetic will be applied and let sit for approximately 10-15 minutes
The topical anesthetic will be removed and the procedure will be begin by tattooing the first pass of pigment into the lash line of the left eye
After the first pass has been tattooed, a Q-tip is used to gently clean in between the lashes to remove pigment buildup and a secondary numbing gel is applied
The first pass will be done on the right eye, cleansed with a Q-tip, and numbed with numbing gel
The second pass will be done on both eyes and cleansed with a Q-tip
You will be instructed to open your eyes so I can take a look at the pigment placement to determine if another pass is needed and if there are any spots that need to be filled in more
The lash line is numbed again and the third pass is completed
In most cases, only 3 total passes will be needed to complete a Lash Line Enhancement tattoo; however, some people may need up to 5 passes depending on how well their skin is taking pigment
I will take your after photos and videos
When I am 100% satisfied with your results, I finally reveal to you, your new Lash Line Enhancement tattoo!

What should I do or know after my appointment?

Day 1: You’ll love your new lash line!
Your eyeliner color is approximately 30% darker than it will be when it’s healed. It will also appear slightly larger than it will heal in just a few days. This is due to color oxidation as well as a small amount of swelling and it is a normal part of your healing process. You will have no trouble driving home and going about the rest of your day normally.
Days 2-3: Your color will darken temporarily as the pigment oxidizes and thin scabs will form.
You may wake up slightly puffy but you can remedy this by sleeping on an incline, applying a cool compress, and / or taking an oral anti-inflammatory. Your lash line will feel tight and dry, but not painful.
Days 3-5: Your lash line will begin flaking until there is no scabbing left.
You want to allow healing to shed naturally. Once all scabbing has finished flaking, it is common for the color to appear lighter than it will eventually heal. This lighter color is only temporary as your freshly healed skin is hiding the true color underneath. Over the next several weeks your lash line color will bloom.
Day 42: At 6 weeks your lash line is fully healed. It’s now okay for you to come back in for your touch up.

***If the swelling persists beyond 48 hours or becomes worse, or if the eyes become inflamed (red, itchy, watery, etc.) please seek medical attention. Please call us if this happens. This is a very rare occurrence, but it can develop in clients with extremely sensitive eyes.***

Expect light to moderate swelling and redness. Immediately after the procedure the eyelids will be slightly swollen.
Avoid touching your eyes with your fingers for 7 days
No soaps, cleanser, or shampoos on the treated area for 7 days
No skincare products or sunscreen on the treated area for 7 days
No makeup on the treated area for 7 days
Avoid long, steamy showers and baths for 7 days
No recreational water activities, such as swimming or surfing for 7 days
Avoid activities that would expose you to dirt and germs for 7 days
Avoid extreme heat and strenuous exercise for at least 3 days
DO NOT USE mascara, eyeliner, eye shadow, lash curlers or false eyelashes for 7 days.
DO NOT tint or perm eyelash or apply lash extensions for 14 days.
Eye contacts can not be used for 7 days after to procedure as saline solution must be avoided to prevent prematurely fading the pigment - If you wear eye contacts, please wear your eyeglasses until after 7 days post treatment.
Avoid sun exposure for at least 14 days (if you must be in the sun, wear a hat and/or sunglasses to protect the treated area)
No Rubbing, Scrubbing, Scratching or Picking the Treated Area for 7 Days. Do not pick, scratch, scrub or rub the treated area or attempt to remove any flaky, crusty, or scabby material that forms as a result of the normal healing process. Removing the crusts may result in the removal of the implanted pigment, possible scarring and/or infection.

What is your recommended aftercare?

Cold Packs & Pain Relievers: After your procedure, cold packs with a thin fabric barrier may be applied for 10-15 minutes every half-hour (or as needed). Do not apply ice directly to the treated area. Over-the-counter pain relievers can help to ease soreness and reduce inflammation.

Cleansing the Treated Area: You will need to cleanse the treated area once in the morning and once at night for 7 days. To cleanse, gently dab or blot the treated area with a clean cotton pad lightly dampened with room-temperature water with eyes closed.

After-Care Ointment: After cleansing, apply a tiny amount of the After Inked ointment with a clean Q-tip using a gentle, dabbing motion. The ointment will help to keep the area protected, prevent scabbing and accelerate healing. Continue to apply a tiny amount of ointment to the lash line when / if you notice the area is feeling dry.

When Sleeping: You may want to put an old pillowcase or towel on your pillow for the first night or two after your procedure, as there could be pigment or fluid seepage that could stain.

Is a secondary touch up necessary and how much will it cost?

YES! A touch up session after 6-8 weeks is necessary as everyone heals differently and outcome will vary. Certain areas may not pick up during first session and will need to be refilled. Those with oily skin often require a deeper shade during the touch up session as the oils tend to lighten the pigment. Most importantly, your touch up session is when we refine your lash line tattoo to ensure it looks perfect and retains the color for the whole year!

Your touch up MUST be scheduled between 6-8 weeks after your initial service (no later than 12 weeks). If for some reason you are unable to schedule your touch up during the requested time frame, you will be charged a $30.00 late booking fee as more work will most likely need to be done to ensure your Lash Line Enhancement will last as long as expected. A 6-8 Week Holliewood Brow Touch Up will be available for you to book no later than 18 WEEKS after your initial session.

***If you DO NOT schedule a $75.00 6-8 week touch up appointment for any reason after your initial session within the time parameters as stated above, you will be required to book as a new client at full price if you choose to have your Lash Line Enhancement done at Holliewood Brows & Beauty in the future.***

All new permanent makeup clients must book ONE 6-8 week touch up for a $75.00 fee following your initial service. In some cases, additional touch ups are necessary and may be booked on a case by case basis at a rate decided upon by Hollie with Holliewood Brows & Beauty and the client.

Is an annual touch up necessary and how much will it cost?

YES! Luckily, Lash Line Enhancement is a very low maintenance procedure; however, we do want to see you at least once per year or every other year after your initial service. At your annual touch up, we will go over the already established tattoo with more pigment and we will make any changes, corrections, or additions that we agree is necessary.

10-24 months after last touch up: $250.00

24 + months after last touch up: $425-475.00 (MUST BOOK AS NEW CLIENT)